LWW 51: Why Authors Need Mailing Lists

TB has two writing deadlines before her trip to London in a handful of weeks. It’s becoming clear, she’s a slow learner and makes her life harder than it needs to be. On the plus side, she was part of a panel discussing why queer representation is important in fiction. The audience was fab, but TB forgot to get a photo and she called herself annoying to a group of strangers.

Clare’s life is centered around 3 things at the moment: work, desk chairs, and Ikea. An expert has informed Clare that her work environment is a disaster and she needs to make corrections in order to keep writing for years to come.

On the writing front, Clare is prepping Before You Say I Do for launch. Woot! She’s planning to release it on March 10, which is during TB’s visit with Clare. TB will do her best to keep Clare calm during the first few days of publication because that’s what writing friends are for.

On March 8, there’s the LWW meetup in London at The Somers Town Coffee House. Please let them know if you’re planning on attending. Either email them (lesbianswhowrite@gmail.com) or message them on the socials. They need to reserve enough space.

The duo turns to this week’s topic: why authors need a mailing list. The simple answer is if you want a writing career, having a mailing list is an absolute must. They breakdown all of the reasons why mailing lists are essential, but it all comes back to one key fact: they give authors a direct line of communication to readers. They outline when they started their lists and how they grew them. The key part about mailing lists is it takes time to add subscribers, but it’s one of the best investments you can make for your career.

Resources and links:

The Somers Town Coffee House: www.yummypubs.co.uk/the-somers-town-coffee-house-home

Read the first chapter of Before You Say I Do: www.clarelydon.co.uk/2020/02/before-you-say-i-do-first-chapter-preview/

Join Clare’s Mailing List: www.clarelydon.co.uk/books/free-stuff/

Join TB’s Mailing List: lesbianromancesbytbm.com/join-tbms-mailing-list/

South Coast Lesfic Hang-Out: www.facebook.com/events/360533681474017/

Please let them know if you have a mailing list or enjoy receiving emails from authors. Head over to www.lesbianswhowrite.com, and leave a comment on the episode. Or you can email them at: lesbianswhowrite@gmail.com.

Stop back next week for part two of mailing lists: how to set one up and autoresponders.

Happy listening!

Clare and TB

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